If you’ve listened to a vendor pitch, spent any time on LinkedIn or read any marketing blog this year you’ve heard the phrase: “The MQL is DEAD”.
Go ahead and Google it. Better yet, click here and look at these search results.
148,000 posts containing these keywords and then BOOM smack dab right there in your face. Our beloved “MQLs” as we know them are no longer living. How can this be? Is this true? And the most important question we should be asking ourselves is, do we really care? We’ll address these three questions in parts.
