A movie character once said: “I cannot make bricks without clay.” This is the same mindset every marketing company should adopt in today’s data-driven world. At the same time, companies
The core of every lead generation company is its data. The data points being identified and discovered after running several marketing campaigns are the ones that drive the sales revenue.
A strong subject line defines the overall fate of your email campaign. Spammy and long subject lines are bound to get ignored and deleted by recipients. As you perform your
Always think of your end GOAL in mind. This will help you identify the correct CTA. (Do you want them to read more, learn more, download now, watch/view, or register?)
All through out any business operations, email is constantly used in communicating towards your customers, prospects and clients. Whether it’s a promotional content or a sales inquiry, email marketing has
Data has become the most valuable commodity in the world, outranking oil. However, having the most data does not guarantee success. Data needs to be processed into meaningful information that
Email marketing has been widely used in both B2C and B2B industries. However, not all can understand that there’s a huge difference between the strategies needed depending on the industry
1.) Know Your Client: It is a MUST for Account Managers to do a thorough research about their clients, their strengths, the key people in their company, and their business
Marketing has always been a numbers game, especially in the lead generation industry. The more emails you send out, the more chances you develop a lead, right? Not quite. With
